ISTD 2020 - Typo Action (Climate)

Taking a stance on how climate change can be addressed, I targeted Shell directly via their possible customers, and encouraging them to think more about the practices that Shell partake in. By creating one poster in their brand style, but also mocking Shell with strikethroughs on their statements, along with a secondary poster, in an x-ray style ad exposing an alternative to their statement as a fact. The typographic style of the x-ray poster has been developed from a traditional letterpress technique.